A Message from the CAP Board President

         2025 has been off to a great start for most of us here in the Commonwealth. With that strong start, I think it is a great time for operators to look at their plans for the year. How will you grow your business? More efficient operations? Marketing? Events? All of the above? One thing I think we can all agree on is how important our communities are to our success. They are the ones who support us each and every time they wash their cars!

        One of the best ways to build strong connections with your local community is by hosting an event at your car wash. Whether it’s a customer appreciation day, a charity fundraiser, or a local business networking event, bringing people together at your wash can enhance your visibility and create lasting relationships. A simple event, like offering discounted washes for a day while partnering with a local nonprofit, can make a big impact and show your commitment to the community.

Giving back doesn’t always mean hosting an event, it can also be as simple as sponsoring a local sports team, supporting a school fundraiser, or offering free washes to first responders or veterans. Small gestures go a long way in strengthening your brand and building customer loyalty. The more we, as operators, integrate ourselves into the communities we serve, the more successful we can become. Supporting your local communities will reap rewards far beyond the clean cars driving down the street. The next generation being raised in that community will be better off because of it.

This year presents endless opportunities to grow, innovate, and make a difference. Let’s make 2025 a year of connection, success, and community impact.

Stay tuned for upcoming CAP events and new ways to get involved. Let’s work together to continue strengthening Pennsylvania’s car wash industry!